
Niche: Should I Choose One?
A question I hear all the time is “what are your thoughts on niching down?” Absolutely, and not in the way you think. When

A question I hear all the time is “what are your thoughts on niching down?” Absolutely, and not in the way you think. When

As we continue to face more complex market conditions, more small businesses are looking to CCOs (sometimes referred to as Fractional Sales Leaders) for focused

As entrepreneurs, many of us take the leap from the corporate world to pursue our dreams of freedom, flexibility, and fulfillment. The allure of setting

We were mid transformation at a large corporate organization and I made an optimistic offhanded comments to one of the leaders. He stopped in his

Hiring a coach is a significant commitment and should be approached with careful consideration. Like any relationship, it’s best to go into it well-prepared. By

I walked down the stairs and took a deep breath as I ran through the things left on my to do list. It was 8pm

Marketing campaigns can be a powerful tool to increase brand awareness, drive sales, and ultimately, achieve business goals. However, before launching any campaign, it’s essential

My role as a Fractional CMO is to provide Senior-level marketing expertise and leadership on a contract basis. This allows companies to benefit from my

Richard Simmons and Jane Fonda are my first memories of exercise. My mom used to get all done up in leggings, knee high socks, a

It is easy to get overwhelmed when you think about home projects, but there are so many small home projects that can make such a

It is no secret I love yoga, especially heated yoga. However, that is not the only part of my weekly workout regimen. In order to