For Leaders
Niche: Should I Choose One?
A question I hear all the time is “what are your thoughts on niching down?” Absolutely, and not in the way you think. When
A question I hear all the time is “what are your thoughts on niching down?” Absolutely, and not in the way you think. When
As we continue to face more complex market conditions, more small businesses are looking to CCOs (sometimes referred to as Fractional Sales Leaders) for focused
As entrepreneurs, many of us take the leap from the corporate world to pursue our dreams of freedom, flexibility, and fulfillment. The allure of setting
We were mid transformation at a large corporate organization and I made an optimistic offhanded comments to one of the leaders. He stopped in his
Hiring a coach is a significant commitment and should be approached with careful consideration. Like any relationship, it’s best to go into it well-prepared. By
I walked down the stairs and took a deep breath as I ran through the things left on my to do list. It was 8pm
Marketing campaigns can be a powerful tool to increase brand awareness, drive sales, and ultimately, achieve business goals. However, before launching any campaign, it’s essential
My role as a Fractional CMO is to provide Senior-level marketing expertise and leadership on a contract basis. This allows companies to benefit from my
We aren’t born with the demons that we battle. Somewhere along the way we are exposed to something that triggers us to react a certain way, and
I never thought I’d be a good parent. I always loved kids and wanted to spend time with them, but it was easy to have
Change is necessary. Whether as an organization, in a relationship, or personally; change is necessary. Why does change scare you? Because…it means work is on