My role as a Fractional CMO is to provide Senior-level marketing expertise and leadership on a contract basis. This allows companies to benefit from my experience and knowledge without needing to hire a full-time employee.
He asked me what my name was. As I confidently uttered ‘Angel’ then extended my hand to greet him I should’ve anticipated his natural response: “What do you do?”
It’s a typical 2nd question we Americans ask. We either stumble over our response, or we spew it like we did our state capitals in the second grade. As I shared with him that I’m a Fractional CMO he looked at me with a smirk and asked me to elaborate.
I guide an organization’s marketing strategy and marketing teams (and sometimes sales). As a Fractional CMO I allow owners to take a back seat in marketing without losing momentum in their growth trajectory. I bring the knowledge, do the research, analyze the data and guide their teams through the execution of what is needed to continue growing the organization
Who typically hires a Fractional CMO?
Overall, the size of the organization that hires a Fractional CMO varies. Typically, though, these leaders are best suited for small to medium-sized organizations that require high-level marketing expertise on a part-time or project basis.
How do I know if I need one?
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You are experiencing stagnant or declining sales: If your sales have plateaued or are on a downward trend, it may be time to bring in a fractional CMO to evaluate your marketing strategies and identify areas for improvement.
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You lack a clear marketing strategy: If you don’t have a well-defined marketing strategy or plan, a Fractional CMO can help you develop one that aligns with your business goals and target audience.
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You don’t have in-house marketing expertise: If you don’t have dedicated marketing staff or your current team lacks the necessary skills and experience to develop and implement effective marketing campaigns, a Fractional CMO can provide the expertise you need.
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You are launching a new product or entering a new market. A Fractional CMO can help you develop a marketing plan that targets the right audience and generates interest and excitement.
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You need to improve your brand reputation: If your brand reputation has suffered due to negative reviews or feedback, a Fractional CMO can help you develop a reputation management strategy and implement tactics to improve your brand’s image.
Overall, if you need strategic guidance and expertise, or are struggling to achieve your marketing goals a Fractional CMO may be the right solution.
Every situation is different, so if you’re still unclear or have questions, comment here or book with me and we will explore your personal situation.
Always in love,
